- Job description
- Responsibilities
- Qualifications
- How to apply
- Frequently Asked Questions
- What is the duration of the freelance B2B Content Marketer position?
- What languages are preferred for localization in this role?
- How should applicants submit their application?
- What are the main responsibilities of the freelance B2B Content Marketer?
- What skills are required for this position?
- Location: Remote within the GMT+1 time zone
- Duration: 4 to 6 months
- Scope: Full-time project with a fixed contract
Hello! At LingualNeeds Business, we pride ourselves on being the top provider of corporate language training. To effectively reach our audience and attract valuable leads, we focus on creating high-quality, engaging content as a key part of our marketing strategy.
We’re seeking an experienced Senior Freelance B2B Content Marketer to step in during a maternity leave, helping us maintain our robust content marketing initiatives. Your expertise will be crucial in keeping our strategies on track and our messaging impactful.
Job description
As a freelance B2B Content Marketer, you’ll play a crucial role in crafting, managing, and enhancing content that connects with our target audience and generates qualified leads. Collaborating with the marketing team and other departments, you’ll ensure that all content is of high quality, consistent, and relevant, all while effectively implementing our content strategy.
Responsibilities
Content Creation: Each month, we will craft engaging and high-quality B2B blog posts that align with our brand’s voice and guidelines. This will be achieved through collaboration with a talented team of freelancers and the integration of AI tools to enhance our content.
Content optimization: Optimize blog articles* monthly according to internal guidelines.
Localization: Adapt lead magnets and blog articles into Portuguese and French to reach a wider audience. Collaborate closely with B2B marketing experts to ensure that essential content is effectively translated and tailored to resonate in these specific languages.
Project Management: Collaborate effectively with our talented freelancers and localization agencies to delegate tasks while monitoring quality and deadlines. Utilize the editorial calendar to strategically organize and schedule content publication, ensuring that everything is consistent and delivered on time.
SEO Optimization: Collaborate closely with the SEO team to ensure that your content adheres to top-notch on-page and off-page SEO practices. This strategic approach will help boost organic traffic and enhance your search engine rankings.
Reporting: Provide regular reports on the status of expected deliverables.
Quality assurance: Ensure all content is well-researched, accurate, and error-free. Maintain consistency in tone, style, and messaging.
Design: create briefs to request visual assets from our design team and follow up on deliverables.
Publishing and QA: Ensure content meets quality standards and internal guidelines and contains relevant banners when published.
Collaboration: Partner effectively with the B2B marketing team, the B2C content creators, the Design team, as well as agencies and freelancers to develop content that is in harmony with our overall content strategy.
Stay informed: Keep up with the latest trends and best practices in B2B content marketing to enhance your work. By regularly updating your knowledge, you can effectively apply new insights to create more impactful content.
On-demand support: our team evaluates the current workload and is ready to equip you with the tools you need for any additional tasks that arise.
We will review the quantity of blog posts, optimized articles, and localizations separately, taking into account our monthly content calendar and the availability of our freelancers.
Qualifications
- Proven experience in B2B content marketing.
- Knowledge of Portuguese or French languages is a plus.
- Exceptional writing and editing skills in English.
- Strong knowledge of SEO best practices and content optimization.
- Proficiency with content management systems (e.g., WordPress) and marketing tools.
- Analytical skills to measure content performance and provide data-driven insights.
- Excellent communication and collaboration skills.
- Self-motivated, able to work independently and meet deadlines.
How to apply
If you’re interested in this opportunity, please reach out to Mildred Candelario via direct message. Be sure to attach your resume and portfolio that highlight your relevant experience. To help us identify your application, include “Freelance B2B Content Marketer Application” in the subject line. Don’t forget, the deadline for submissions is December 31st, 2023!
We’ll require all candidates for an initial 45-minute interview and a paid test task.
LingualNeeds is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply.
Frequently Asked Questions
What is the duration of the freelance B2B Content Marketer position?
The duration of the position is 4 to 6 months.
What languages are preferred for localization in this role?
Knowledge of Portuguese or French languages is a plus.
How should applicants submit their application?
Applicants should reach out to Mildred Candelario via direct message, attaching their resume and portfolio with the subject line ‘Freelance B2B Content Marketer Application’.
What are the main responsibilities of the freelance B2B Content Marketer?
Main responsibilities include content creation, content optimization, localization, project management, SEO optimization, reporting, quality assurance, design collaboration, and staying informed on industry trends.
What skills are required for this position?
Required skills include proven experience in B2B content marketing, exceptional writing and editing skills in English, strong knowledge of SEO best practices, proficiency with content management systems, and excellent communication and collaboration skills.
